ClearMind 50
Cognitive Health 50+ · CPG
Consumer packaged goods cognitive-health brand built to win an over-50 audience that other supplement brands design past.
The project
A cognitive health brand aimed squarely at adults over 50 — an audience most supplement brands design past. We built a storefront tuned for readability, trust and a straightforward path to purchase.
The goals
“Most supplement sites assume a 25-year-old buyer. We wanted something our parents could actually read, trust, and buy without calling us for help.”
— ClearMind 50 client
- Reach an older buyer who is skeptical of typical supplement marketing
- Remove friction from browsing and checkout for less confident online shoppers
- Build trust with clear ingredient sourcing and plain-language claims
The outcomes
- Large-type, high-contrast storefront designed for the target age group
- Ingredient and sourcing pages written in plain language, no jargon
- Streamlined three-step checkout with phone-order fallback
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