Cycle + Thrive
Perimenopause · CPG
Consumer packaged goods lifestyle brand built to turn a confusing health phase into a clear, repeatable purchase.
The project
A direct-to-consumer supplement brand for women navigating perimenopause. We built the brand identity, the storefront, and the education-first content system that carries the buyer from symptom search to subscription.
The goals
“We needed a brand women could trust on a topic nobody explains well — and a storefront that turned a confusing health phase into a clear, repeatable purchase.”
— Cycle + Thrive client
- Launch a credible, science-forward brand in a crowded wellness category
- Make a complex health topic easy to understand in under a minute
- Drive subscription sign-ups rather than one-off purchases
The outcomes
- Full storefront live in three weeks, mobile-first from day one
- Education hub built alongside the catalog so every product answers a real question
- Subscription-first checkout flow with bundle and refill options
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