FieldShot
Functional Shots · CPG
Consumer packaged goods functional-shot brand built to sell to on-the-job buyers in a single scroll.
The project
A single-serve functional shot brand built for tradespeople and athletes. Fast, blunt, product-forward — the storefront had to sell in one scroll.
The goals
“Our buyers are on job sites, not browsing at a desk. We wanted one scroll to tell them what it is, what it does, and why it's worth the case price.”
— FieldShot client
- Launch fast and test demand with minimal upfront spend
- Sell a low-price, high-repeat product without heavy education
- Set up multipack economics that make shipping work
The outcomes
- Store live in two weeks from first brief
- One-scroll product page built for mobile buyers on job sites
- Multipack and case pricing structured for repeat purchase
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