ClearPath Protocols
Detox Systems · CPG
Consumer packaged goods wellness brand built to sell a structured multi-day program, not a single bottle, and keep buyers on-protocol.
The project
A protocol-based wellness brand where the product is a structured program, not a single bottle. The build centers on turning a multi-day regimen into something a buyer can follow without confusion.
The goals
“Detox programs fall apart on day three because nobody can follow them. We wanted a daily-step structure that kept buyers on protocol from start to finish.”
— ClearPath Protocols client
- Sell a program rather than a product
- Keep buyers on-protocol through the full cycle
- Create a natural path to repeat purchase
The outcomes
- Brand and storefront in build
- Day-by-day protocol guide structured as core on-site content
- Repeat-cycle purchase path designed into the catalog
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