Conscious Cookies
High-Protein Desserts · CPG
Consumer packaged goods high-protein dessert brand built to sell on taste first and earn the fitness buyer's trust on macros.
The project
A high-protein dessert brand that refuses to look like a supplement. The build pairs indulgent food photography with the macro transparency that the fitness buyer expects.
The goals
“Protein desserts either taste like cardboard or hide the macros. We wanted both — real dessert flavor and a nutrition panel the fitness buyer trusts.”
— Conscious Cookies client
- Sell on taste first, macros second
- Reach both the fitness buyer and the everyday snacker
- Support flavor drops and limited runs
The outcomes
- Brand and storefront in build, launch planned in weeks not months
- Flavor-drop merchandising structure designed in from the start
- Nutrition panels built as a first-class part of every product page
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