Hana Nai'a
Aromatherapy · Wellness
Hawaiian aromatherapy lifestyle brand built to translate a handcrafted island product into a calm, story-led online storefront.
The project
A Hawaiian aromatherapy brand built around handcrafted, island-grown botanicals. We built a serene, botanical storefront that carries the aloha spirit from the wreath logo through to a calm, story-led path to purchase.
The goals
“We had a beautiful handcrafted product and no way to sell it online. We wanted the website to feel as calm and intentional as the blends themselves.”
— Hana Nai'a client
- Translate a handcrafted Hawaiian brand into a trustworthy online storefront
- Let product storytelling carry the calming, botanical positioning
- Build a repeat-purchase path for a consumable aromatherapy line
The outcomes
- Botanical, mobile-first storefront live in four weeks
- Story-led product pages that connect each blend to its island origin
- Subscription and refill flow for recurring aromatherapy purchases
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