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My Nail Color

Custom Nail · Beauty

My Nail Color website homepage

Made-to-order beauty brand built to let buyers configure a custom nail shade and reorder it without the checkout falling apart.

Visit Site In build

The project

A made-to-order nail color brand where every unit is custom-mixed. The hard part is commerce plumbing: a configurable product that still moves cleanly through checkout and fulfillment.

The goals

“Custom nail color sounds fun until checkout breaks. We wanted buyers to design a shade, order it, and reorder it again — without the experience falling apart.”

— My Nail Color client
  • Let buyers configure a custom shade without overwhelming them
  • Keep made-to-order fulfillment operationally simple
  • Turn each custom shade into a shareable, repeatable order

The outcomes

  • Brand and storefront in build
  • Custom-shade configurator designed against real fulfillment constraints
  • Saved-shade reorder flow planned for repeat customers

What we built

  • Brand identity
  • Shopify storefront
  • Custom product configurator

Tech stack

  • Shopify
  • Custom product configurator
  • Klaviyo
  • Instagram
  • GA4

Timeline

  • In build

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