Watershed Pure
Ocean-Safe Grooming · CPG
Consumer packaged goods grooming brand built to make an ocean-safe formulation promise specific and verifiable, not vague green marketing.
The project
A grooming line built on an ocean-safe formulation promise. The storefront has to make the claim concrete and verifiable rather than vague green marketing.
The goals
“'Eco-friendly' means nothing anymore. We wanted every ingredient claim to be specific, verifiable, and built for buyers who actually read the label.”
— Watershed Pure client
- Make the sustainability claim specific and defensible
- Reach coastal and outdoor buyers where they already shop
- Build a brand that can extend beyond a first product line
The outcomes
- Brand and storefront in build
- Ingredient transparency framework drafted for every SKU
- Multichannel rollout planned alongside the direct storefront
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