WildPet
Luxury Pet Care · CPG
Consumer packaged goods premium pet-care brand built to feel like luxury retail, not the value-driven pet aisle.
The project
A premium pet care brand for owners who spend on their animals the way they spend on themselves. The build leans into a high-end retail feel rather than a value-driven pet aisle look.
The goals
“Pet brands default to cheap and cheerful. We wanted a retail experience that felt like buying premium skincare — just for the people who treat their dog that way.”
— WildPet client
- Justify premium pricing through brand and presentation
- Reach owners already buying premium in other categories
- Build a catalog that can grow across pet types
The outcomes
- Brand and storefront in build
- Premium visual system set well above category norms
- Catalog architecture designed to expand across product lines
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